Chivas TV: 10 Years of the Project That Changed the Game | OneFootball

What began as a bold vision in 2016 has become one of the cornerstones of the way Club Deportivo Guadalajara connects with its supporters. Ten years after its launch, Chivas TV has broadcast many of the most memorable moments in the recent history of the Sacred Flock and has become a window unlike any other, bringing the team closer to the entire Rojiblanca community.

How Was Chivas TV Born?

It was a declaration of independence. A disruptive decision that broke long-standing paradigms in Mexican football and forever changed the traditional models of negotiating, producing, and distributing football broadcasts in the country.

At a time when streaming was only beginning to emerge around the world and Mexico still faced significant technological limitations, Don Jorge Vergara (RIP) recognized the tremendous opportunity for the club to take that path.

In just 42 days, Amaury Vergara led a project that represented far more than a new way to follow the Sacred Flock. It marked the beginning of a new era in sports broadcasting in Mexico. Chivas became a pioneer by developing its own digital streaming platform and embracing a model that, years later, would become an international trend adopted by other clubs, sports leagues, and media companies.

shared Amaury Vergara, President of Club Deportivo Guadalajara, as he reflected on those early days.

More Than Matches: Sharing Emotions

From the very beginning, Chivas TV had one clear objective: to create an experience designed specifically for the Chivahermano. Beyond First Team matches, it sought to tell the story of Guadalajara from a unique perspective, with its own identity and exclusive content.

Through this project, supporters have relived unforgettable moments, including the 2016 SuperCopa MX, the historic Liga MX and Copa MX double in the Clausura 2017, the birth and rise of Chivas Femenil, numerous championships won by the Rojiblanca Academy, and several international friendlies against elite clubs at Estadio AKRON.

Original productions such as El Llamado, Detrás del Rebaño, Raíces, Santuario Rojiblanco, Resiliencia, and El Podcast de Chivas, along with exclusive interviews and special features, have showcased the human side of everyone who represents Club Deportivo Guadalajara, strengthening the bond between the club and its more than 40 million Chivahermanos around the world.

A Project That Continues to Evolve

Ten years later, Chivas TV remains true to the vision that inspired its creation. Today, through its partnership with Amazon Prime Video, it continues to deliver broadcasts with top-tier production standards while also producing audiovisual content for the club’s official social media platforms and Guadalajara’s YouTube channel.

Beyond creating the club’s institutional content, Chivas TV has evolved into a full-scale production company capable of developing independent audiovisual projects, reflecting the experience, creativity, and technical expertise built over the past decade.

Ten years after opening a path that few dared to follow, Chivas TV stands as proof that innovation is part of Club Deportivo Guadalajara’s DNA. It is a vision that transformed the industry, strengthened the connection with the Rojiblanca community, and continues to shape the present and future of our club.

Here’s to another 10 years of Chivas TV!We’re Celebrating 10 Years—And There’s Never Been a Better Time to Join Chivas TV! Subscribe for free as part of our anniversary celebration and enjoy the full Chivas TV experience at chivastv.mx.