Chivas TV: 10 years of the project that changed the game | OneFootball

What began as a bold bet in 2016 is now one of the main pillars of how Club Deportivo Guadalajara connects with its fans. Ten years after its launch, Chivas TV has broadcast many of the most significant moments in the recent history of the Sacred Flock and has become a window that, like no other, brings the team closer to the entire Red-and-White Republic.

How was Chivas TV born?It was a cry of independence and emancipation. A disruptive decision that broke paradigms in the football world and forever changed the traditional models for negotiating, producing, and distributing football matches in our country.

At a time when streaming was only just beginning to gain ground worldwide and Mexico still faced major technological limitations, Don Jorge Vergara (R.I.P.) recognized the enormous opportunity this path represented for the club.

And so, in just 42 days, Amaury Vergara led a project that represented much more than a new channel for following the Sacred Flock. It was the start of a new way of understanding sports broadcasting in Mexico. Chivas became a pioneer by developing its own digital streaming platform and committing to a model that, years later, would become an international trend, imitated by other clubs, sports leagues, and media companies.

“When we launched it with that video, where the Chivas coach and my father appeared, to me it felt like a declaration of independence; that’s how it felt. After many years of feeling like we were in the wrong place, under conditions that were not favorable for the club in many ways, we had finally managed to emancipate ourselves. So we had all the excitement of a new project, with a new way of communicating with our fans,” shared Amaury Vergara, president of Club Deportivo Guadalajara, as he recalled those early days.

Much more than matches: broadcasting emotionsFrom the very beginning, Chivas TV had a clear goal: to offer an experience designed for the Chivahermano. Beyond the First Team matches, it sought to tell the story of Guadalajara from a close-up perspective, with its own identity and exclusive content.

Thanks to this project, the fans have experienced unforgettable moments: the 2016 SuperCopa MX, the historic Liga MX and Copa MX double in Clausura 2017, the birth and consolidation of Chivas Femenil, numerous titles won by the different categories of the Red-and-White Academy, and several friendly matches against elite clubs at AKRON Stadium.

Original productions such as El Llamado, Detrás del Rebaño, Raíces, Santuario Rojiblanco, Resiliencia, and El Podcast de Chivas, along with exclusive interviews and special features, have made it possible to show the most human side of those who are part of Club Deportivo Guadalajara and strengthen the bond between the institution and the more than 40 million Chivahermanos around the world.A project that continues to evolveTen years later, Chivas TV still fully preserves the spirit with which it was born. Today, as part of its partnership with Amazon Prime Video, it continues to offer broadcasts with high production standards while also creating audiovisual content for the club’s various official social media channels and Guadalajara’s YouTube channel.

Currently, in addition to producing the club’s institutional content, Chivas TV is a production house capable of developing independent audiovisual projects, reflecting the experience, creativity, and technical and operational capacity it has built over the course of this decade.

Ten years after opening a path that few dared to take, Chivas TV is proof that innovation is part of the DNA of Club Deportivo Guadalajara. A vision that marked a before and after in the industry, strengthened the bond with the Red-and-White Republic, and continues to guide the present and future of our institution.

Let’s go for another 10 years of Chivas TV!!!Our 10 years are celebrated with you, and the best time to join Chivas TV is today! Subscribe for free on our anniversary and enjoy the full Chivas TV experience at chivastv.mx.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.