Closer to the Fiel: Corinthians opens two new official shops this weekend | OneFootball

Corinthians continued its retail expansion strategy with the opening of two new official stores this weekend. The launches took place at strategic locations in Greater São Paulo and reinforce the club’s move to bring its brand closer to the fans through increasingly complete in-person experiences.

The first event took place last Friday (10), with the reopening of the unit located at Alpha Shopping, in Alphaville, in the city of Barueri. The event featured historic club idols such as Zé Maria and Dinei, as well as influencers connected to the black-and-white universe. The children of rapper Sabotage also attended; he is honored in a special line of club products, including a themed jersey.

Photo: Henrique Vigliotti/Central do Timão

Located at Alameda Rio Negro, 1033 (stores 28 and 29), the Alphaville unit underwent renovations and now features a modern visual concept aligned with Corinthians’ identity, focused on providing fans with an immersive experience in the club’s culture.

Then on Saturday (11), it was the turn of the south side of the city of São Paulo to receive a new unit, this time at Shopping Campo Limpo. The opening brought together fans, influencers, and idols from Corinthians history, such as Basílio — scorer of the goal that secured the 1977 Paulista title — and once again Zé Maria.

Located at Estrada do Campo Limpo, 459, the new store expands the club’s presence in a region with a strong concentration of supporters and reiterates its commitment to decentralizing access to official products.

Photo: Tamiris Fernandes/Central do Timão

Both units follow the same concept: more than points of sale, they function as spaces of connection between the club and the Fiel. The portfolio includes official jerseys produced by Nike, as well as casual clothing, accessories, and everyday items. One of the standout features is the uniform customization service, which allows fans to purchase exclusive pieces.

The initiative is part of a broader plan to expand the official store network, which has been consolidating both in the capital and in the interior of São Paulo state, as well as in other regions of the country. By investing in new physical locations, Corinthians aims to strengthen its brand presence and increase opportunities for engagement with its supporters.

More than stores, the new spaces symbolize the continuity of a project that turns consumption into an experience and projects the club’s identity alongside its supporters.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.