Clubs have until 5 October to remove betting shirt sponsors | OneFootball

Brazilian football clubs will have until October 5 to remove betting company brands from their shirts and other advertising spaces. The deadline was set by the Provisional Measure published by the federal government this Friday (25), which bans the operation of betting companies in Brazil. Starting October 6, the platforms will have to take their websites and apps offline. The measure directly affects a large share of Série A clubs. Currently, 14 of the 20 teams in Brazil’s top flight have betting companies as their main sponsors, including Fluminense, which displays the Superbet brand in the main sponsor spot on its kit. Despite the deadline set for removing the brands, the provisional measure does not detail how existing sponsorship contracts between clubs and companies in the sector will be terminated. The uncertainty involves agreements that, in many cases, run for more than one season.

Superbet, which also sponsors São Paulo, gathered its top leadership after the publication of the provisional measure to discuss the next steps, but had not yet made a decision regarding its contracts with the clubs. On Friday, Fluminense published a statement on the matter and acknowledged the legitimacy of the debate over betting, but questioned what it considered the abrupt way the measure was adopted. According to the club, financial commitments have already been made for this year and the coming years taking into account the revenue from sponsorship contracts. “One concrete example: Fluminense’s stores have six months’ worth of shirt stock with the master sponsor’s brand,” the club said. Fluminense also highlighted that the revenue from sponsorships helps fund different areas of the club, in addition to professional football, such as the youth academy, women’s football, and Olympic sports.

Photo: Disclosure/FFC

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.