Corinthians close to renewing deal with Esportes da Sorte | OneFootball

Corinthians is close to finalizing the renewal of its contract with Esportes da Sorte, the club's main sponsor, until the 2029 season. According to Central do Timão, the new agreement is currently with the legal department and undergoing compliance checks. The signing is expected to happen this week.

Under the new agreement, the club will receive at least R$ 150 million per season, with the potential to reach R$ 200 million annually based on targets and other revenues outlined in the contract.

Photo: Fernando Bueno/Agência Corinthians

The guaranteed amount already represents a significant increase compared to the current deal with the betting house, which brings in around R$ 103 million per year for Timão. In total, the current contract runs until the end of 2026 and provides for a total of R$ 309 million over three seasons.

Of this total amount, R$ 57 million was linked to the signing of striker Memphis Depay in the previous agreement, with R$ 36 million for salaries and R$ 21 million in signing bonuses. In the new contract, which takes effect this month, there will be no funds specifically allocated to the player, allowing the Corinthians management to use the resources according to their priorities.

Another important aspect of the agreement, initially reported by ge.globo, is the provision for other companies to occupy the main sponsorship space in basketball, volleyball, futsal, and women's football. If there are interested parties, Esportes da Sorte will vacate the prominent spot on these jerseys and move to another area of the uniform.

In addition to the guaranteed minimum amount, the contract includes various possibilities for revenue increase, such as marketing funds, bonuses for achievements in men's and women's competitions, projects linked to incentive laws, and licensing actions. In the case of marketing actions, part of the resources can be used jointly with the sponsor, reducing the club's direct expenses for certain deliverables.

Internally, Corinthians is working with the expectation of reaching the R$ 200 million ceiling per season, especially if the sports performance throughout the year triggers the variable clauses.

The signing of the new agreement with Esportes da Sorte is expected in the coming days. Currently, the club and the company are in the final stages of contractual adjustments, exchanging drafts to finalize the last details.

Meanwhile, Corinthians has also secured the renewal of other sponsorships on its jersey. The insurer Ezze Seguros extended its contract until June 30, 2026, while Frimesa, from the food sector, will remain a partner until December 31, 2026. The values of these renewals have not been disclosed.

With the new agreements, the projected budget for 2026 estimates an annual revenue of R$ 255 million in sponsorships, a 47% increase compared to the amount projected for 2025.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.