Corinthians seal new main sponsorship worth up to R$ 200 million a year | OneFootball

Corinthians have extended their main sponsorship with Esportes da Sorte until the end of 2029, securing R$ 150 million a year fixed, rising to up to R$ 200 million through performance bonuses such as title wins.

According to Globo.com, the renewal lifts the 2024 package of R$ 309 million across three years, averaging R$ 103 million. It is now the second biggest sponsorship in Brazilian football, behind Flamengo on R$ 268.5 million with Betano.

The club can now spend the sponsorship income freely. Previously, slices were reserved for marketing and a marquee signing, money used towards Memphis Depay.

Esportes da Sorte will feature on the front of the men’s playing and training shirts. For the women’s side it remains master sponsor but will yield the main slot if a better offer arrives, then move elsewhere. The same applies to basketball, volleyball and futsal.

Talks were advanced for months, then paused late in 2025 when Corinthians assessed creating their own betting brand, an offer later rejected. Marketing now turns to selling the front and back bars of the men’s shirt and the back of the shorts.

Recent deals include Ezze Seguros, back of shirt, extended to 30 June 2026, and Frimeza, shoulder, to 31 December 2026, plus BYD on the shoulder and Broto Legal on the shorts. The 2026 budget targets R$ 255 million in sponsorship, a 47% rise on 2025.

Source: Globo.com