Corinthians team up with Turma da Mônica, Cascão on kit at Arena | OneFootball

Corinthians announced this Saturday (5) a partnership with Turma da Mônica to celebrate Mauricio de Sousa’s 90th birthday. Cascão, a character linked to the black-and-white club’s universe, will represent Timão in the initiative, which includes a collection of licensed products and a special activation during the match against Chapecoense.

The new partnership will start to appear this Sunday (6), when Corinthians host the team from Santa Catarina at Neo Química Arena in the Brazilian Championship. To mark the launch, the visual identity created for the partnership will be incorporated into the kit worn by the squad.

Photo: Disclosure / Corinthians

Cascão will appear on the players’ shirts during the match against Chapecoense, featuring in the numbers on every Corinthians player’s jersey. The kit will also include a commemorative patch, while the armband worn by the captain will have elements related to the collaboration.

The activation will be the partnership’s first public move, using Cascão precisely to bring together the worlds of Corinthians and Turma da Mônica.

In addition to its presence during the match, the project has also resulted in a special product line combining the character’s visual references with the club’s identity.

Partnership will have a product collection

The collection will initially include T-shirts, cups, coasters, and cushions developed specifically for the initiative. The products will be sold by Só Ídolos, a sports marketing company specializing in licensing.

The project was developed through a partnership between Só Ídolos and MSP Estúdios. The proposal is to use the connection between sports and entertainment to reach different audiences, bringing together the popularity of Corinthians with characters that have been part of Brazilian culture for decades.

Activation celebrates Mauricio de Sousa’s 90th birthday

The collaboration is also part of the tributes marking Mauricio de Sousa’s 90th birthday, the creator of Turma da Mônica and other characters that have spanned different generations.

With more than six decades of history, the cartoonist’s work has expanded beyond comic books. His characters now appear in books, animations, films, series, games, theme parks, and different product lines.

Founded by Mauricio, MSP Estúdios is responsible for franchises such as Turma da Mônica, Chico Bento, and Horácio, and also works in the development and licensing of content for different formats.

At Corinthians, the celebration will begin right on the pitch. The customized kit featuring Cascão will be worn this Sunday, when Timão host Chapecoense at 7:30 p.m. Brasília time at Neo Química Arena, in the 26th round of the Brazilian Championship.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.