Corinthians Women shine online, in searches and social media | OneFootball

Corinthians Women have also been posting impressive numbers off the pitch. Data from digital analytics tools indicate that the Brabas have a strong presence in internet searches and on social media, with metrics that place the black-and-white team in a prominent position on the national stage.

One of the main figures appears in searches made in Brazil. According to a survey by the digital marketing intelligence platform Semrush, the term “Corinthians Women” reaches approximately 246,000 monthly searches. The volume is higher than the 90,500 recorded for “Brazil Women’s National Team” and the 60,500 for “Brazil Women’s Football National Team.”

Photo: Thais Magalhães

However, the data need to be analyzed within the platform’s methodology. The two terms related to the national team may be used by the same people and, in the first case, the search may also be related to other sports. Therefore, the numbers do not necessarily represent unique users.

In addition, search volume does not make it possible to determine which team has the larger fan base, audience, or sporting relevance. The survey considers interest in certain keywords and mainly serves as an indicator of demand for these topics in the digital environment.

The Brabas nickname also appears in searches

The strength of the identity built by Corinthians Women can also be seen when the teams’ nicknames are taken into account. Still according to Semrush data, “As Brabas” receives around 880 monthly searches in Brazil.

Meanwhile, “Mulheres Deste Solo”, a name used for the Brazil Women’s National Team, did not show enough volume to be identified by the tool in the survey.

The nickname “Brabas” has become part of the identity of the Corinthians women’s team and is often used by the club itself and by supporters to refer to the players.

Corinthians and the national team split the advantage on social media

On the main social networks, the numbers show different scenarios. On Instagram, the Brazil Women’s National Team has the larger base between the two profiles analyzed, with approximately 3.1 million followers, while Corinthians Women have around 1.9 million.

The situation is reversed on X. On the platform, the Brabas’ profile has approximately 398,000 followers, more than double the roughly 176,000 recorded by the women’s national team.

The indicators show different audience behavior depending on the platform and reinforce the digital presence built by Corinthians’ women’s department.

Brabas also stand out in YouTube searches

Interest in Corinthians Women also appears when the focus is directed to YouTube. Google Trends data referring to searches made in Brazil over the last year show an advantage for the topic related to the São Paulo club.

During this period, “Women’s Football of Sport Club Corinthians Paulista” posted an average interest index of 8, while “Brazil Women’s Football National Team” stood at 4. On the scale used by Google Trends, the numbers represent relative interest in the terms analyzed, not the absolute number of searches.

At times of highest demand, the topic related to Corinthians came close to 100 points, while the Brazil Women’s National Team had peaks in the 30 to 35 range. However, the survey does not independently determine which events caused these increases.

The difference also appears in the comparison between the nicknames. “As Brabas” posted an average of 34 interest points, while “Mulheres Deste Solo” remained close to zero during the period considered.

Numbers reinforce Corinthians Women’s digital presence

The different indicators help measure the space occupied by the Brabas on the internet. Whether through search volume, number of followers, or interest recorded on YouTube, Corinthians posts relevant numbers when compared to the Brazil Women’s National Team itself.

The data should not be interpreted as a direct comparison of fan base size or audience, since each tool uses its own criteria. Even so, the results show Corinthians Women’s ability to spark interest and engage their audience on digital platforms.

On the pitch, the team’s consolidation over recent years has been accompanied by the strengthening of its identity off it. The numbers presented by the analytics tools are one more sign of the presence the Brabas have built in Brazilian women’s football.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.