Dejphon Chansiri can sell Sheffield Wednesday in a heartbeat - everyone knows one thing must change | OneFootball

The Thai owner must acknowledge what those connected to the sport have been saying for months

Sheffield Wednesday owner Dejphon Chansiri must slash his £100m valuation if he truly wants to sell the Championship club, with numerous high-profile figures demanding the Thai business face reality.

Sheffield-born businessman Adam Shaw's consortium has made reported offers of $65m and $75m, both rejected by Chansiri.

Former Crystal Palace owner John Textor has also expressed interest, with football finance expert Kieran Maguire noting that "Textor does have £180m burning a hole in his pocket following the sale of his shares in Crystal Palace."

The EFL has made its position clear, stating that it wants to see Chansiri either "fund the club to meet its obligations" or "sell to a well-funded party, for fair market value."

Kieran Maguire claims Dejphon Chansiri's valuation is "not logical"

Soccer Football - Championship - Leicester City v Sheffield Wednesday - King Power Stadium, Leicester, Britain - August 10, 2025 Sheffield Wednesday fan with leaflets in protest to the owner Dejphon Chansiri outside the stadium before the match Action Images/Andrew Boyers

As previously mentioned, Kieran Maguire is an expert in football finance - he described the £100m valuation by Chansiri as having "no logical backing" to the BBC.

Maguire revealed the staggering extent of Chansiri's price reductions over time, explaining on an episode of his The Price of Football podcast, "We saw Derby County go for £60m. I've had conversations with some people who said he was asking for £150m, and I've heard from yet a third party that that price has now been halved yet again and he's now looking for £75m to £80m.

"It's not worth that in my view," he added.

"Having done the very crude calculatons that we use in the world of football finance, my gut feeling is somewhere between £40m and £50m would be a fair price."

Derby spent 282 days in administration before the East Midlands club were saved by David Clowes, who positioned himself as "very,very last resort" after a number of failed takeover attempts.

Don Goodman and Lee Hendrie unite in criticism for Dejphon Chansiri

Sky's Don Goodman has been equally frustrated about Chansiri's approach, labelling the owner as "lost and the overall situation as "a massive mess."

Goodman exclusively told FLW, "I do think its a really attractive club for somebody to buy, but whether the valuation of Wednesday by the current owner is realistic enough may be the reason that things are not moving foward regarding a takeover, so it is a real concern."

The former striker, who had spells at Sunderland and West Bromwich Albion among others, has described the current regime as "very, very toxic."

Lee Hendrie - another Sky Sports pundit - exclusively stated to FLW, "Sheffield Wednesday are a shamples of a place at the moment. Still want £100m for the club, how are you meant to resolve a football club when these sort of figures are getting branded about."

Hendrie admitted a couple of months later that "It just seems to be that he's stuck with that figure, he wants that sort of money, he's a businessman so you can understand he's going to be stubborn, he's going to wait and probably bide his time till he can get that sort of money."

Clearly, the irony is not lost on people that Chansiri continues to demand a large fee that isn't realistic. If he continues to delay without accepting any decent offer, it's obvious the club will continue to "decline" - in Hendrie's words.

Potential buyers said to be waiting for Sheffield Wednesday to enter administration

Rob Wilson, a professor at the University Campus of Football Business, revealed to the Observer, "Anyone with a modicum of investment sense will be waiting for the club to go into administration."

You could argue that even Maguire's comments about the club being worth £60m is a bit of a stretch, seeing as the Owls were forced to sell key players throughout the summer at a cut-price, like Djeidi Gassama for £2.2m.

Along with losing 24/25 regulars Josh Windass to Wrexham and Michael Smith to Preston North End after the pair cancelled their contracts due to unpaid wages.

Ultimately, for the sake of everyone connected with the club, Chansiri must acknowledge what those connected to the sport have been saying for months - lowering his £100m valuation is the only way the Owls can move forward.