Exclusive: Don Goodman drops 'big profit' claim on Brandon Thomas-Asante after Coventry City exploits | OneFootball

Exclusive: Don Goodman drops 'big profit' claim on Brandon Thomas-Asante after Coventry City exploits | OneFootball

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·25 October 2025

Exclusive: Don Goodman drops 'big profit' claim on Brandon Thomas-Asante after Coventry City exploits

Article image:Exclusive: Don Goodman drops 'big profit' claim on Brandon Thomas-Asante after Coventry City exploits

Brandon Thomas-Asante already has 11 goal contributions for Coventry City this season

Sky Sports pundit Don Goodman believes the transfer of Brandon Thomas-Asante from West Bromwich Albion to Coventry City was a mutually beneficial switch for all parties.


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Brandon Thomas-Asante's rise through the divisions to lead the Championship scoring charts and starring on the international stage for Ghana has been nothing short of sensational.

Having come through the academy at MK Dons, the forward struggled to make an impact for his boyhood club and would drop to the fifth and sixth tiers of English football, joining the likes of Sutton United and Oxford City on loan, with little success.

Following his departure from MK Dons in 2019, Thomas-Asante had a trial with Swindon Town to no avail and would subsequently join Ebbsfleet United in the National League, playing just three games before joining Salford City just a month later.

Salford would prove to be the springboard the forward needed to kickstart his career into life, and after 30 goals and 13 assists for the club across all competitions, he'd jump up two divisions with West Brom in the Championship, and made 33 appearances, scoring seven goals in his first season with the club.

He'd spend two seasons with the Baggies as a regular in the side, and in the summer of 2024, Coventry would capitalise on West Brom's financial woes and prise Thomas-Asante away from the Hawthorns for roughly £2.25 million.

After a relatively quiet first season at the CBS Arena, where the majority of his appearances came from the bench, Thomas-Asante has taken the Championship by storm this season with eight goals and three assists as Coventry sit pretty at the top of the table.

Don Goodman claims West Brom will not regret the sale of Brandon Thomas-Asante despite his prolific form at Coventry City

Article image:Exclusive: Don Goodman drops 'big profit' claim on Brandon Thomas-Asante after Coventry City exploits

Speaking exclusively to Football League World, Sky Sports pundit Don Goodman has claimed that West Brom will not regret the sale of Brandon Thomas-Asante due to their financial troubles at the time of the deal, despite the Ghanaian international thriving for Coventry this season.

Goodman said, "Brandon Thomas-Asante is on fire, and he's playing in a good team, the confidence is coursing through his veins, there was a volley, a left-footed volley from the edge of the area that he smashed against the bar, having already scored two against Portsmouth.

"I think that is just a great illustration of where his confidence is right now, and that's brilliant news for him and for Coventry City.

"In terms of West Bromwich Albion regretting letting him go, I'm not sure they had much choice, really. I think it was part of getting some money in, in terms of dealing with the financial rules, and at the time, he wasn't really pulling up trees.

"So to get a big profit on a player that cost half a million pounds probably made financial sense, economic sense and playing sense, so it was a win-win for everybody."

Brandon Thomas-Asante is in the form of his life at Coventry City under Frank Lampard following West Brom switch

Article image:Exclusive: Don Goodman drops 'big profit' claim on Brandon Thomas-Asante after Coventry City exploits

Having featured as a substitute more often than not last season for Coventry under both Mark Robins and Lampard, Thomas-Asante has changed that emphatically and is now one of the first names on the team sheet.

Thomas-Asante has already scored eight goals, doubling his total goal tally from last season, and has also grabbed three assists, as Coventry has blown almost every team in their path out of the water.

The particular highlight of their season so far will be, without a doubt, the 7-1 battering of Queens Park Rangers at home in late August, where Thomas-Asante scored one and assisted twice.

If he is to continue this level of output throughout the entire season, he will finish the campaign on 46 goal contributions, which, the way the Sky Blues have been performing, cannot be totally ruled out, despite how ridiculous it may initially look at first glance.

Whatever the case, the Ghanaian international looks set to smash his previous record of 15 goal contributions in a season, which he achieved in League Two with Salford back in the 2021/2022 season.

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