📸 Fans not convinced: this is HSV’s new special kit | OneFootball

Shortly after Hamburger Sportverein’s 1,887th Bundesliga match, the club is unveiling a new special jersey to mark this historic occasion.

“Under the motto ‘Sturm und Glanz’ (Storm and Splendor), which celebrates both the golden and glorious moments as well as the turbulent times and sheer force of HSV, the jersey traces the journey through the 1,887 matches in the top tier of German football,” writes the newly promoted club at the jersey’s presentation. The number 1887 is also the founding year of the club. 

The new kit mainly comes in white, with blue horizontal stripes, a dark red collar, and golden elements. 

Starting tomorrow, interested fans can purchase the jersey in the fan shop. 

There’s also a special flocking option: if you choose the number 1887 for the back, all players who have ever played in the Bundesliga for HSV will be listed. Additionally, the inscription “Bundesligaspiele” (Bundesliga matches) will appear below the number, according to an HSV press release. 

However, many fans on social media aren’t exactly thrilled with the new piece. 

Some have created designs with AI tools that they like much better, or they note that the teaser was “incredibly well” produced, while the jersey itself doesn’t quite appeal to them visually (to put it a bit more politely). 

What do you think? How do you like the new special jersey from the traditional club? Feel free to share your opinion in the comments!

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

📸 Selim Sudheimer - 2026 Getty Images