Financial figures of Barcelona’s new Spotify deal – report | OneFootball

While Barcelona’s collaboration with Spotify as primary sponsor was initially seen with much scepticism, the move turned out to be beneficial for both the club and the music streaming giants far beyond what was expected.

The deal saw Spotify take over as the club’s primary sponsor until 2026 and also earn the naming rights for the home stadium, making it the Spotify Camp Nou.

After a successful collaboration to this point, both parties were unsurprisingly keen to take the collaboration forward and agreed on an extension until 2030 with better terms on Friday.

The new terms

As relayed by SPORT in a recent report, Barcelona have earned better economic terms on the renewed deal until 2030 and could earn as much as €460 million through the same period as per its new validity.

The contract that has been extended by four seasons, after all, includes the rights to be the first sponsor not only for the men’s and women’s teams but also for the training kits, which comprehensively cover all of Barcelona’s apparel.

As per the new agreement, Spotify will pay Barcelona €75 million per season – €65 million for the sponsorship of jerseys and €10 million for the sponsorship of training jerseys.

Barcelona have renewed their deal with Spotify. (Photo by David Ramos/Getty Images)

Over four years, that sum thus adds up to €300 million.

For a direct comparison, Real Madrid charge €70 million for their premier sponsorship, making it clear that Barcelona’s terms with Spotify are stunning.

Further, the Sweden-based streaming giants will pay Barcelona an additional sum for the naming rights of the Camp Nou, and the sum will depend on the capacity of the venue.

Should the stadium reopen to a capacity of 95%, the club will receive €20 million per season and will be entitled to €10 million if it is anything less.

The agreement for naming rights runs until 2034, although given the current pace of renovations, it is unlikely that the stadium returns to 95% capacity before the 2027-28 campaign.

The overall number of €460 million, thus, is heavily dependent on the speed of renovation work at the club.