Flamengo and Betano launch Olympic series, starting with women's football | OneFootball

Production brings fans closer to the club’s other sports; women’s football takes center stage in the premiere this Monday (14)

Betano, Flamengo’s main sponsor, launched the series “Whether on Land or at Sea” this Monday (14). The production is now available on the betting company’s official channels and on the Rubro-Negro’s YouTube channel. Women’s football is the focus of the premiere episode.

Watch the first episode:

What is the goal of the new Betano and Flamengo series?

The content aims to bring fans closer to the club’s other sports, beyond men’s football. In this way, the production highlights Rubro-Negro’s Olympic sports universe.

Inspired by the club’s anthem, the project places influencers into the routine of high-performance athletes. As a result, the participants experience a day of training and take on challenges in each sport.

How does the format of each episode work?

In each episode, content creators learn the fundamentals of a sport alongside club athletes. In addition, the participants talk about behind-the-scenes aspects of training and competitions.

At the end, the format features a mini-tournament among the invited content creators. This way, the proposal combines entertainment and information about the daily life of Mengão’s Olympic teams.

Why does women’s football open the series?

Influencers Duda Lago and Malu Paris visited the Rubro-Negro training center for an immersion in the routine alongside players Anna Luíza, Monalisa, Djeni, and Fernanda. However, the episode’s proposal goes beyond training, showing behind-the-scenes moments from the athletes’ routine within the club.

What is the importance of the series for Flamengo and Betano?

In addition to professional football, the club brings together a wide range of Olympic sports, with a tradition dating back to its founding in 1895 through rowing. However, these teams usually receive less attention from fans than men’s football.

What are the next steps for the series?

The next episodes are expected to air through the end of 2026. The second chapter is already in production and will focus on rowing, the sport through which Flamengo was founded in 1895. However, the club has not yet detailed the full release schedule for the following episodes.

What is the partnership between Flamengo and Betano like?

The current contract, running from August 2025 to December 2028, will total R$ 895 million, a little more than €141.1 million. The figures could then reach R$ 932.5 million with fixed and variable amounts.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.