Flamengo plans fix for Betano shirt space, details inside | OneFootball

Flamengo is already preparing an alternative for the main shirt sponsorship space following the ban on betting ads. The club is not looking for a new brand at this time and is considering using its own properties while awaiting a legal definition.

RTI Esporte Agency has learned that Flamengo does not plan to negotiate the main sponsorship space in 2026. The board prefers to wait for the next legal steps, mainly because of the current contract with Betano and the effects of the new rule on the partnership.

The agreement between Flamengo and Betano was approved by the Deliberative Council in August 2025 and is valid until December 31, 2028. The brand occupies the main shirt sponsorship space on the professional football team’s uniforms, in addition to other club properties.

Club avoids immediate sponsor change

The strategy does not currently involve replacing Betano with another company. Flamengo prefers to monitor the enforcement of Provisional Measure No. 1,394 before opening new negotiations for the most valuable space on the shirt.

The measure, published on September 25, banned advertising, marketing, and sponsorship related to fixed-odds betting. For materials and sponsorship signage already in circulation, a ten-day deadline was set for removal, ending on October 5.

This scenario creates a particular situation for the club’s board. The contract with Betano remains an active commercial relationship, but the brand’s exposure is now subject to the new rules.

Flamengo may use its own properties

While awaiting a decision, Flamengo is considering filling the main shirt sponsorship space with an institutional property, such as Flamengo TV or the Membership Program. The idea is to keep the area occupied without starting a new commercial partnership at this time.

The strategy would also allow Flamengo to turn the most prominent area of the shirt into a direct promotional channel. Campaigns to expand the membership program, Flamengo TV content, and other institutional initiatives could temporarily occupy the space.

The partnership with Betano was announced by Flamengo as the biggest sponsorship deal in Brazilian football and is valid until the end of 2028. The agreement also includes properties in Olympic sports and on Flamengo TV.

For this reason, the club’s board is avoiding making a hasty commercial decision. Flamengo is therefore following the implementation of the provisional measure and its effects on existing contracts before deciding its next move.

Until then, the trend is for Betano’s space to be converted into an institutional Flamengo property, keeping the area active on the uniform. The solution will be adopted while the club awaits a legal definition on the future of the partnership.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.