Coluna do Fla
·21 April 2026
Flamengo reveals new money-making strategy

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Yahoo sportsColuna do Fla
·21 April 2026

Flamengo being a money-making machine is something fans already know. Through sponsorships, ticket sales, broadcasting rights, and jersey sales, Mengão brings in billions. But the club is not stopping there. This Monday (20), Rubro-Negro announced a new way to generate revenue: renting out its Gávea headquarters for events.
Flamengo divided the venue into three spaces for three types of events. On the rooftop, there is the possibility of gatherings among friends or corporate meetings, with a view of Rodrigo de Freitas Lagoon. In the main hall, there is space for weddings, graduation parties, conventions, and more. Finally, there is the rowing headquarters, for social gatherings and possible shows, with stage setup available.
The prices were not disclosed, but those interested can get more information through (21) 96736-8765. Flamengo highlights that the area is very safe, has parking, and boasts a prime location. It is important to note that the Most Beloved is located at Avenida Borges de Medeiros, 997, Lagoa.
Last year, Flamengo brought in R$ 2.089 billion, a club record. Now, Fla hopes to raise even more money through events at Gávea. It is worth noting that, last week, the Most Beloved also reached an agreement with a company to hold concerts at the Maracanã. In other words, a new source of revenue.
The team’s performance on the field can also help Flamengo’s finances. In the Copa do Brasil, for example, the club will receive R$ 3 million if it eliminates Vitória and reaches the round of 16. The first match of the knockout tie between the Rubro-Negros will take place this Wednesday (22), with the first leg at the Maracanã at 9:30 p.m. (Brasília time). Coluna do Fla will provide full coverage of the clash.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.









































