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Coluna do Fla

·16 August 2025

Flamengo staff hints main sponsor to pay R$ 300 million

Article image:Flamengo staff hints main sponsor to pay R$ 300 million

How Much Will Flamengo Raise With Its New Main Sponsor?

Flamengo is close to announcing its new main sponsor. However, even before the official announcement, the club’s commentator João Guilherme, who works for the club, couldn’t contain his excitement and revealed that the new company whose name will be featured on the front of the Sacred Mantle will pay around R$ 300 million to the Rubro-Negro.

“Flamengo’s new main sponsorship would be the ninth largest in Europe, in terms of team shirt sponsorships. Colossal Flamengo,” said João Guilherme in a post on ‘X’, formerly Twitter. Reviewing the amounts European teams have raised with main sponsorships, the Rubro-Negro would surpass Tottenham (ENG) in the ranking, which receives around R$ 284 million.

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WHAT IS THE RANKING OF THE TEAMS THAT EARN THE MOST FROM MAIN SPONSORSHIPS?

The top teams in this ranking are Real Madrid (ESP), Barcelona (ESP), and Manchester United (ENG), who each earn around R$ 440 million. Next are clubs like PSG-FRA (R$ 433 million) and Manchester City-ENG (R$ 410 million), rounding out the top five in this category. Finally, it’s worth noting that this survey was conducted by Football Benchmark in 2024.

Article image:Flamengo staff hints main sponsor to pay R$ 300 million

Photo: Image created by the portal Poder 360

SEE THE TOP 5: Real Madrid (R$ 440 million) Barcelona (R$ 440 million) Manchester United (R$ 440 million) PSG (R$ 433 million) Manchester City (R$ 410 million)

WHO WILL BE FLAMENGO’S NEW MAIN SPONSOR?

So far, Flamengo has not yet announced who the new main sponsor will be. However, what is already known is that the club has made its decision. In an official statement last Friday (15), the Rubro-Negro stated that it has chosen the new company, but the name will only be revealed on Monday (18).

SEE THE STATEMENT

OFFICIAL NOTE The Clube de Regatas do Flamengo has successfully completed the process of selecting its new main partner. The selection process was conducted with transparency: interested companies were previously informed of the club’s minimum expected value for football, Olympic sports, and marketing investments on FlamengoTV, as well as the marketing commitments between the parties. The competition format was through a single proposal, meaning there was no auction or second round with new values. This model ensured fairness and transparency among participants. We thank the interest and participation of the companies Esportes da Sorte, Sportingbet, Superbet, 7K Bet, Betano, and Bet Nacional. We inform you that the club’s new main partner will be announced next Monday, 8/18/2025.

WHAT IS FLAMENGO’S NEXT MATCH?

While the sponsorship has not yet been announced, the Flamengo squad remains focused on the upcoming fixtures of the season. In short, this Sunday (17), Mengo faces Internacional, for the 20th round of the Brasileirão. The match kicks off at 6:30 PM (Brasília time), at Beira-Rio, in Porto Alegre. As usual, Coluna do Fla TV will cover the details of the match on YouTube.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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