Flamengo to debut Torcedor Premiado sponsor on socks against Independiente del Valle | OneFootball

Flamengo will wear the Torcedor Premiado logo on their socks in Thursday’s Conmebol Libertadores quarter-final second leg against Independiente del Valle.

According to Globo.com, the partnership introduces a CRMBonus subscription programme launching on 17 September, with Flamengo the first club to join. A share of the revenue will be directed to partner clubs.

Supporters will pay R$ 15 per month for benefits, with a promotional first month at R$ 1.99.

Credits accrue from the subscription and for each Flamengo goal during the season, redeemable for discounts with thousands of partner brands, including shops and restaurants.

The deal also includes digital activations on the club’s channels, with founder Alexandre Zolko set to appear live on Flamengo TV before kick-off to explain how the programme works.

Kick-off is at 21:30 Brasília time. In the Brasileirão, Flamengo host Bragantino on 20 September at 18:30, with both fixtures at the Maracanã.

Source: Globo.com

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