Grêmio starts LED ring installation at the Arena, see details | OneFootball

Grêmio has kicked off the installation of a new, modern ring of LED panels around the perimeter of the Arena’s third level. This structural stadium upgrade is part of the management transition legacy and was fully funded by businessman Marcelo Marques.

Groundbreaking Technology and Timeline

The equipment selected for the project was imported from South Korea. Measuring an impressive 600 meters in length and 96 centimeters in height, the Tricolor home will become the first stadium in Brazil to feature Ring LED technology, developed by LG.

The club expects the project to be fully completed by the end of July. This means the visual feature will already be available for use as soon as the match schedule resumes, right after the break for the World Cup.

Focus on New Revenue

Far beyond aesthetics and modernizing the environment, the LED ring has a clear financial goal: to increase the club’s revenue. Grêmio will use the massive digital space to sell new advertising packages and offer high-impact exposure for sponsors during matches.

The Management Legacy

The installation of the panels is yet another improvement funded by Marcelo Marques, who led the Arena’s management between July and November of last year. In addition to the visual project, the businessman also covered the costs of other important upgrades to the stadium’s structure.

Among the initiatives, highlights include replacing and taking special care of the pitch — which received new artificial lighting equipment — and modernizing the Arena’s internet network, a project focused on ensuring faster speeds and more stable connectivity for fans in the stands.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

📸 Pedro H. Tesch - 2024 Getty Images