How Alexander and Christoffer Reedtz made the millions funding Notts County’s promotion push | OneFootball

The Notts County ownership duo have owned a football analysis company for 16 years

Alexander and Christoffer Reedtz have recently passed six years as Notts County owners, and the journey they've been on in that time has been a whirlwind to say the least.

Having took over in July 2019, following on from the Magpies' first-ever relegation from the EFL earlier that May, there was the hope that Notts could immediately return to League Two, and then they could start to bring the oldest professional club back up the Football League.

However, it's been a case of always being the bridesmaid and never the bride for the majority of their reign so far, finishing in at least a play-off spot in five of the six campaigns they've overseen, but only achieving promotion once.

That came during their fourth campaign in the National League, and after a year of truly entertaining football back in League Two under Luke Williams which saw a staggering 177 goals across their 46 games, the Magpies are now a little more stable, and are once again looking to battle in and around the promotion places with an eye on a first League One campaign since 2014/15.

With a squad capable of finishing inside the top three, bolstered with 11 new arrivals this summer, here's how the ownership duo made the money which has made this six-year (and counting) journey possible.

How Christoffer and Alexander Reedtz made their money

Soccer Football - FA Cup Fourth Round - Notts County vs Swansea City - Meadow Lane, Nottingham, Britain - January 27, 2018 General view before the match REUTERS/David Klein

Chris and Alex Reedtz had been running their company, Football Radar, for a decade before they purchased Notts County in 2019.

The London-based company specialises in unique data insights and is a leading provider of betting advice, too, with multiple clientele across the world and offices in Liverpool and Plovdiv, Bulgaria.

The insights collate analysts' as well as subjective input to help better the accuracy of the data they provide, and it must be effective, as their various clientele has made their company one of the leading ones in the industry.

Company Check has their net worth at £10.6 million, which will have sat them right at the top of the National League food chain until Wrexham underwent their Hollywood takeover, and even now in League Two, they'll likely be near the top as well.

The brothers said when they arrived at the club that it was their goal to own a football club when they started the business, and they'll be hoping that they can take Notts County as far as possible.

Notts County will be hopeful for a second promotion under the current ownership this season

After falling short in the play-offs last season under Stuart Maynard, resulting in his sacking and being replaced by Martin Paterson, a decision which divided opinion, many weren't too optimistic about Notts County's chances at going one better this year.

However, after an admittedly slow start, the Magpies have shown signs of a club who could finish in that top three if they can find the consistency which alluded them at points last term.

Another year finishing in the play-offs at least would mark a sixth season in seven under the current owners, which would be seen as a big success, but an even bigger one would be getting the club back into League One.

At that point, the owners of Football Radar may not be the big fish in a small pond when it comes to net worth, but if they continue to show their commitment to Notts County, there's nothing stopping them from putting even more into the club to try and get them even further up the pyramid.