RTI Esporte
·29 September 2026
How the Minas Gerais government sponsors Atlético-MG

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Yahoo sportsRTI Esporte
·29 September 2026

The government of Minas Gerais announced this Tuesday, the 29th, financial sponsorship for Atlético-MG, Cruzeiro, and América-MG. In total, R$ 32 million will be allocated to the three clubs. The measure was announced at the headquarters of the Development Bank of Minas Gerais (BDMG) in Belo Horizonte.
The decision to support the state’s clubs came after the provisional measure signed by President Lula last Friday, which banned the operation of online betting companies in Brazil. The three clubs were financially harmed by the measure.
At this morning’s meeting, Atlético was represented by Renato Salvador, a member of SAF’s board of directors. Cruzeiro was represented by SAF owner Pedro Lourenço. Meanwhile, Marcus Salum, coordinator of the management group, represented América.
The funds will be divided as follows: Atlético-MG and Cruzeiro will each receive R$ 15 million. América-MG will receive R$ 2 million. The state government also intends to reach an agreement with Athletic, which competes in Série B, and Uberlândia, promoted this year to Série C.
In a new meeting, the location each club will allocate for the use of the state-owned companies’ brand will be defined. The Development Company of Minas Gerais (Codemge) and the Energy Company of Minas Gerais (Cemig) will be the companies whose brands will appear on the clubs’ shirts.
It was decided that the state government will invest in the clubs’ women’s football. In addition, the teams will also carry out campaigns with free tickets for low-income students for specific matches.
“We had a meeting this morning with the president of CEMIG and representatives of the three teams from the capital. The State Government’s decision in response to the surprise provisional measure, a bombshell, from the Federal Government, ending betting activities in Brazil, was to provide support to the teams through the return of direct sponsorships from state-owned companies. We are going to sign the protocol, and we have already allocated R$ 32 million to the three teams (América, Atlético, and Cruzeiro). We will also hold talks with two other teams from the state, Athletic and Uberlândia. Five teams will be covered. Our intention is not to replace, but to set an example for the major companies in Minas Gerais,” said Governor Matheus Simões.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.







































