Hugo Lloris behind Riviera FC rebrand | OneFootball

LAFC goalkeeper and former France international Hugo Lloris (38) is behind the rebrand of a club on the French Riviera.

Lloris, a shareholder and ambassador of the formerly named VSJB FC (Villefranche Saint-Jean Beaulieu FC), and club president Cédric Messina are behind a complete rebrand of the club, which will see it renamed Riviera FC.

Riviera FC’s logo

The rebrand is part of attempts to grow the club, currently in the National 3, which not only entails making a climb up the ladder in the French game, but also improving its training of young players. Notably, the club has a partnership with the Zidane Académie, a partnership signed with the perspective of improving the level of training provided for the younger players.

“Today, we are at a turning point for the club,” said Messina in a press release marking the rebrand. “By becoming Riviera FC, we are affirming a renewed ambition.”

Last season, Riviera FC finished sixth in their National 3 group. The rebrand, instigated by Lloris, it is hoped will raise the club to new heights.

GFFN | Luke Entwistle