“I’m struggling to believe what I’m told” – Matt Law makes concerning Chelsea statement | OneFootball

The Telegraph journalist Matt Law has this week made a concerning statement on Chelsea’s front of shirt sponsorship issues.

Last week, we finally saw Chelsea play a game with a sponsors on the front of their shirt. But IFS.ai will not be the permanent front of shirt sponsor for The Blues going forward and it looks like they are only here to see them through until the end of the season, even if the partnership will continue beyond that.

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So Chelsea will once again be in the same situation that they have been in for the last few seasons – on the hunt for yet another front of shirt sponsors.

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It’s all rather embarrassing for the club, who have continued to play without a sponsor. Obviously in terms of looks on the shirt, it’s great. But in terms of revenue and reputation, it really isn’t a good look at all.

Law is not impressed

Chelsea announce IFS as their front of shirt sponsor.

Law, who speaks and reports on Chelsea a lot, was speaking on the issue earlier this week.

“I’ve got very, very cynical (about) all this now,” Law told the London is Blue podcast when speaking about Chelsea’s front-of-shirt sponsorship situation.

“I was told at the start of the season that they would be signing a long-term sponsor.

“Well, that’s not been the case.

“Now, I’m struggling to believe what I’m told on the sponsorship issue, if I’m honest.

“It feels like they’re in a sort of revolving cycle of not getting a sponsor, holding out for too much money, and then getting a sticking plaster for the end of the season or offering a little incentive to a company to just pay a bit more for a ‘normal’ sponsorship and put the name on the shirt.”

More competition incoming

Law also highlighted how Chelsea will now have even more competition for front-of-shirt sponsorship for the upcoming season.

“It’s going to get ever harder now,” he explained.

“It’s going to become more crowded because I think I’m right that this is the last year of betting sponsors.

“So you have an influx of clubs, including (Aston) Villa, Newcastle (United), Everton, who’ve all got betting sponsors, and now they come into the market to find non-betting sponsors for the front of shirts.

“And the market shrinks because there are only so many non-betting companies that can afford to or are interested.”

Law was referring to the agreement between Premier League clubs to end all front-of-shirt sponsorship from gambling companies from the end of this season.

In other news…

It’s vital for Chelsea that Moises Caicedo stays under control in the games in the next few weeks, for a very good reason connected to what you see above.

A year ago today there was major trouble brewing at Stamford Bridge as fans rejected Enzo Maresca’s playing out from the back philosophy.

Check out the latest edition of Simon Phillips’ SPTC podcast here: