Clube Atlético Mineiro
·20 August 2026
Innovation takes to the pitch with Massa

In partnership with
Yahoo sportsClube Atlético Mineiro
·20 August 2026

At Atlético, the fan experience goes far beyond the 90 minutes. Through the Galo Super App and the Arena MRV big screen, the Massa takes part in exclusive activations that make every match even more interactive, technological, and unforgettable.Before the opening whistle, fans can enjoy several experiences specially prepared for Matchday.
In the Massa Quiz, which takes place before matches through the Arena MRV big screen, fans have the opportunity to test their knowledge about Galo and compete for prizes. The 1st place finisher in the ranking receives an exclusive prize, while the top five receive 500 coins in the Galo Super App.
During the activation, the announcer invites fans to participate and a QR Code is displayed on the big screen. Fans point their phone camera at the code and are taken directly to the Massa Quiz.
It is also possible to participate through the Galo Super App. Just open the app and click on “Massa Quiz” to access the activation and answer the questions.
Just grab your phone, choose how you want to join, and take part!
Another experience that gets the pre-match atmosphere going is “You on the Big Screen.” During the activation, the announcer invites fans to participate and the QR Code remains displayed on the big screen while images of the Massa are shown in real time. Fans point their phone camera at the code, access the experience, and get the chance to appear live on video for the entire Massa in the stadium!
Recognized as one of the most striking experiences at Arena MRV and voted the best Matchday activation in South America, the Light Show brings together innovation, emotion, and fan participation in a visual spectacle that transforms the stadium before the ball starts rolling.
Through the Galo Super App, fans receive instructions on how to take part in the activation and light up Arena MRV, creating a unique moment!
The Galo Super App brings together, in one place, several features so fans can follow the Club’s day-to-day and enjoy every match even more. In addition to Matchday activations, users can take part in Galo Games by making predictions and setting their lineup to collect coins, which can be exchanged for official products, tickets, and exclusive experiences.
Download the Galo Super App and follow the Club with innovation and interactivity during matches at Arena MRV.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.




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