Introducing Juventus Play: a new way to experience the Juventus world | OneFootball

Juventus continues to expand the offering for its fans, bringing the Club into their homes and strengthening its direct relationship with them through Juventus Play, the new FAST television channel entirely dedicated to the black and white universe. A place to relive the moments that shaped our history, enjoy behind-the-scenes footage of the team’s daily life, and breathe Juventus, 24 hours a day.

Starting from today, Juventus Play is available in Italy on Rakuten TV, and from 2026 it will reach an increasingly wide range of connected TVs. Access is free, with no subscriptions or registrations required: simply connect through your preferred FAST platform to enter the Juventus world. The development of the new FAST channel was carried out in collaboration with Globant, the Club’s technology partner for the project.

The programming offers a complete, authentic and uninterrupted look at life at Juventus: from replays of seasonal matches of the Men’s and Women’s First Teams, the Next Gen and the Under-20 teams, to live press conferences, original productions from the Juventus Creator Lab, and archive content that preserves the Club’s legacy. Juventus Play is designed to accompany fans at every moment of the day, seven days a week.

To celebrate the launch, starting today, an exclusive behind-the-scenes special will be available on Juventus Play, dedicated to the induction into the Hall of Fame of the victorious 1985 Intercontinental Cup jersey: an intimate and previously unseen account of a historic day, enriched by the voices of those who made Juventus the first team in Europe to win all the international trophies available.

“With Juventus Play, we expand the ways and the channels through which we tell the Club’s story to the world. This project stems from the desire to be increasingly accessible and present in the everyday lives of our fans, strengthening our media ecosystem with a strong focus on the direct relationship between the Club and its community. The fully free model allows us to continue to push beyond traditional distribution boundaries, delivering content that is specifically designed and produced for different platforms and viewing experiences,” said Mattia Fontana, Juventus Head of Media. 

“Our collaboration with Juventus for the launch of this new FAST channel represents a further step for Globant in supporting some of the most iconic Clubs in their digital transformation journey. Alongside Juventus, we bring our expertise in the design and implementation of complex technological ecosystems and in the ongoing operational management of platforms, with the aim of enabling new consumption models and strengthening the bond between the Club and its fans through digital,” said Giorgio Tacchia, Global Head of Sports & Media at Globant.

Juventus Play is the new way to feel part of our story. Every day, together.

Introducing Juventus Play