RTI Esporte
·27 September 2026
Is it illegal to wear a São Paulo shirt with a Bet sponsor? Find out

In partnership with
Yahoo sportsRTI Esporte
·27 September 2026

First of all, the federal government has banned betting companies from operating in Brazil starting on October 5. However, many platforms have already stopped working in recent hours. The provisional measure signed by President Lula will have a major impact on the country, and especially on the sports scene.
This is because the main clubs in Brazil’s Série A survive on the master sponsorship of these companies. In addition, the platforms also display their brands through advertising boards, broadcasts, and other spaces linked to sports.
To give you an idea, Flamengo, Corinthians, Palmeiras, São Paulo, Atlético-MG, Fluminense, Botafogo, Cruzeiro, Vasco, Santos, Vitória, Remo, Chapecoense, Grêmio are sponsored by betting companies.
With the provisional measure signed last Friday, the 25th, many online profiles began wrongly publishing that wearing a football shirt bearing a betting company’s brand could be considered a crime. In this regard, RTI Esporte Agency analyzed the presidential text.
Based on the agency’s analysis, it is important to clarify that this information is false. There is no federal rule that makes it a crime for a person to simply wear a club shirt that bears the logo of a betting company.
Even with the ban on betting company brands in sports properties, there is no prohibition. The trend is that these brands will still be seen on the streets and in stadiums for a long time through supporters. The shirt remains an official club product, used by a consumer.
The fact that there is a commercial brand printed on the uniform does not mean that the consumer has entered into an advertising contract or is economically exploiting that brand.
Therefore, while the issue is not fully resolved by the government and the betting companies, Brazilian football fans have no reason to worry about which shirt to wear for a walk on the street or to support their beloved club during a football match.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.







































