Kit craze: HSV set for record sales! | OneFootball

There has been a great deal of euphoria surrounding HSV for some time now, which is not only reflected in the consistently sold-out stadiums, but also in the large number of jerseys sold.

As reported by the Hamburger Abendblatt, fans have already grabbed around 65,000 shirts. The home jerseys were particularly popular. But overall, all three jerseys presented by the club have been very well received. The away kit is also selling disproportionately well. The black alternate outfit, which also features pink and neon colors, has already surpassed the value of last year's red alternate jersey.

Given the high sales figures so far, HSV is heading for a new record. In the past season, during which a special jersey in a limited edition was launched, the club made about eight million euros thanks to the euphoria surrounding the promotion, selling around 90,000 jerseys. Now, the club is dreaming of selling 100,000 jerseys, which would bring in revenues of ten million euros.

Only the Diamond – All news about HSV

HSV: Some fans express criticism of jerseys

The criticism from the active fan scene is therefore unlikely to bother the officials too much. Regarding the alternate jersey that has so far only been used in the DFB Cup match against Pirmasens (2:1 after extra time), the "Förderkreis Nordtribüne e.V." stated: "In all clarity: Do not wear jerseys in non-club colors or without a real diamond on the North Stand and the guest blocks."

Photo: Imago

He further emphasized: "The curve is not a catwalk. Our club is not a fashion label." In addition to the alternate jersey, the away jersey also caused annoyance, as the unmistakable HSV diamond is not printed in its actual colors. "Whoever does not honor the statutes is not worth the crest," was already written on a banner at the test match in Copenhagen, referring to the guidelines from the club's statutes. In modern football, however, financial advantage usually takes precedence over maintaining traditions. HSV is no exception to this.

Photo: Getty Images

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.