Libertadores finalist Flamengo tops social media growth in October | OneFootball

Flamengo is the Brazilian club that gained the most followers on social media in October. Boosted by their spot in the Copa Libertadores final, the Rubro-Negro led the IBOPE Repucom Digital Ranking of Brazilian Clubs, with 341,000 new subscriptions.

The Rio de Janeiro team led the growth on Instagram, with 255,000 new followers, on TikTok, with 100,000, and on YouTube, with 50,000. Additionally, it solidified its position as the largest among Brazilian football clubs on Instagram, with 23 million followers. 

The second largest growth was from Remo, which is experiencing a positive streak in the Brazilian Championship Serie B and is in the promotion zone for Serie A. The team from Pará gained about 80,000 new subscriptions and recorded the best result in its history. Instagram and TikTok accounted for 81% of the new followers.

Finalist of the Libertadores alongside Flamengo, Palmeiras appears in third place in the ranking, with 66,000 new additions across its accounts. The club's Instagram was the main driver of growth in October.

Mirassol had the fourth largest growth, with 62,000 new subscriptions, the club's best result. 83% of the club's total gain was on Instagram (52,000 new additions). Furthermore, it advanced two positions in the overall ranking and occupies the 43rd place.

Rounding out the top 5 is Vasco, with about 17,000 new subscriptions. The biggest growth for the Cruzmaltino was on Instagram.

Decline in Growth

Considering the balance of the 50 teams analyzed, the monthly result represents the smallest growth in the entire historical series of the study, since July 2016. The main factor for this decline was the significant reduction in the number of subscriptions of Brazilian clubs on the platform "X" (formerly Twitter), which in October recorded a drop of 735,000 subscriptions.

In September, the national clubs had already experienced a negative balance of more than half a million subscriptions on their accounts on the platform, totaling about 1.3 million between September and October.

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