Lionel Messi backs performances, not PR, in pursuit of ninth Ballon d'Or at 39 | OneFootball

Lionel Messi is banking on his football, not publicity, to chase a record-extending ninth Ballon d'Or at 39. According to L'Équipe, the Argentine prefers performances over public pronouncements in this bid.

His last World Cup was outstanding, with eight goals, turnarounds and a third career final in the sport's showpiece. It ended in defeat to Spain, 0-1 after extra time, yet his run left a mark.

Since then he has largely stepped away from the media. The silence was broken only by the death of his father in early August and his announcement of international retirement at the end of the month, both conveyed in social posts.

Back on the pitch for Inter Miami last month, he has been decisive in seven straight matches, with seven goals and five assists. His tally so far this year stands at 22 goals and 13 assists. He accepts MLS is not his strongest card for the award, but it keeps him doing what he values most.

This is no new ploy. Messi seldom campaigns or makes noisy declarations, trusting his displays and enduring aura more than any communications push. He tends to stay on the margins, speaking sparingly rather than selling himself for recognition.

Source: L'Équipe

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