Lubrax tells Flamengo it wants to be main sponsor, details | OneFootball

Lubrax, a lubricants brand owned by Vibra Energia, wants to become Flamengo’s main sponsor. The company has already informed the club that it is interested in taking over the prime spot on the jersey if Betano leaves the red-and-black kit.

RTI Esporte Agency has learned that Lubrax’s move is recent and comes amid a possible change in Flamengo’s main commercial contract. The brand, which already has an agreement with the club, has become an alternative for the most valuable space on the shirt.

The interest also carries historical weight. Lubrax was Flamengo’s first sponsor and maintained a relationship with the club for 25 years, from 1984 to 2009. Now, the company is signaling interest in the space currently occupied by Betano.

Lubrax returns to Flamengo in October

Lubrax will officially return to Flamengo’s kit on October 1, 2026. The deal runs for three years and provides for a minimum payment of R$ 24.5 million per season, in addition to variable amounts.

Initially, Lubrax will occupy the upper back area, replacing Hapvida. Approved by the Deliberative Council in July, the deal revives a partnership that began in 1984. In the previous relationship, the brand even occupied the shirt’s most visible space.

A financial leap would be necessary

Taking over the main sponsorship would require a completely different negotiation from the current one. Lubrax’s existing contract is in a much lower range than Flamengo’s deal with Betano. The betting company pays the club around R$ 268.5 million per season.

The contract, signed in 2025, lasts 40 months and ends at the close of 2028. To take over the main sponsorship, Lubrax would have to negotiate a new commercial structure with Flamengo, without automatically using the current R$ 24.5 million-per-season deal as a benchmark.

Other interested parties are on the radar

Lubrax is not the only option being considered by Flamengo. The club is also in talks with companies in the banking sector and has received inquiries from multinationals interested in the kit’s commercial properties.

The move comes ahead of a possible Betano exit. The board is working to avoid being caught off guard if the current sponsor leaves the space and, at the same time, is trying to preserve the financial level achieved with the current contract.

Betano is the backdrop

Betano, a sports betting and online casino company, has informally told Flamengo that it may leave the main sponsorship if sports betting is banned in Brazil. That possibility is tied to the regulatory landscape.

A potential change preventing companies in the sector from operating would directly affect Betano’s ability to maintain its agreement with Flamengo. It is this scenario that has opened the door for Lubrax’s move.

Flamengo’s historic brand has already shown interest and wants to take over the shirt’s main commercial space. Now, the board will have to assess the value of the property and whether Lubrax is willing to move closer to Betano’s financial level.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.