Marseille launch AI contest for fans to design 2027-28 third kit

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·23 January 2026

Marseille launch AI contest for fans to design 2027-28 third kit

Olympique de Marseille and Puma are inviting supporters to help design the club’s 2027-28 third kit using artificial intelligence.

According to L'Équipe, fans can create shirts via the Puma AI CREATOR on a dedicated website. Supporters and experts will then select 10 finalists, with each creator receiving a Puma pack or a digital gift card.

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The overall winner will have their design adopted as the official third shirt for 2027-28 and will also receive a framed, team-signed shirt, two VIP tickets for a match and a Puma package.

It is the second time Puma has run such a competition. In December 2024, the brand launched a similar process for Manchester City’s 2026-2027 third kit.

The winner of that contest will be announced in the coming months.

Source: L'Équipe