Membership portal boosts growth: over 21,700 FC Porto members this season | OneFootball

The Member Portal, launched by FC Porto at the end of February last year, has proven to be a successful initiative by the administration led by André Villas-Boas. This fully digital platform has simplified the membership registration process and is part of the Dragons’ transformation strategy, which aims to put members at the heart of the club. It was one of the goals of the current blue and white president, and the figures obtained by O JOGO confirm that the portal’s first year could hardly have been better, having contributed to a substantial increase in membership. Marching steadily towards 180,000 members, FC Porto had 21,763 new registrations this season, which is still ongoing, already making it the best ever. In fact, as shown in the infographic, the increase has been constant in recent years.

From 147,759 at the end of last season, FC Porto rose to 173,515 members (data from February), a growth of 17.4%, with more than two-thirds (70%) of registrations completed through the Portal. The monthly average stood at almost 2,400 memberships, whereas in 2023/24 it was 825. Almost 15% of new members are correspondent members and nearly 8% live outside Portugal. The average age is 26.4 years, with the oldest member to register via the platform being 90 years old… and 187 were registered on the day they were born.

This growth cannot be explained by the portal alone, since the trend was already evident before its launch, but the simplification of processes – with immediate issuance of the digital card without the need for physical presence – has been a decisive factor.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.