New look: Colón seal AIFIT deal to kit out the Sabalero | OneFootball

Colón has now decided on the brand that will outfit the club over the coming seasons. After several months of talks and negotiations, the Sabalero institution reached a full agreement with AIFIT, which will become the club’s new official sportswear brand.

In this way, a period of reviewing different proposals has come to an end, and both parties ultimately reached an understanding to move forward with a partnership that will bring a renewal to Colón’s sportswear.

The agreement provides for AIFIT to accompany the Sabalero over the coming years, meaning the brand will be responsible for the apparel used by the institution’s various squads and sports representatives.

The arrival of a new company has also sparked excitement among fans, mainly because of the designs of the future jersey and the different garments that will be part of Colón’s new official line.

AIFIT will be the Sabalero’s new brand

AIFIT, short for Athletic International Fit, is a U.S.-based sportswear brand that is part of an investment fund from that country. In recent years, the company has managed to expand into different Latin American markets, and it will now add Colón to its expansion project.

Its arrival in Santa Fe represents a new step for the company, which will now have a presence in a club with a large following in Argentine football.

The brand already has experience working with clubs in Argentina, and its growth in the region has allowed it to gradually expand its presence in the sports market.

For Colón, meanwhile, the agreement means the start of a new chapter in terms of apparel and the establishment of a relationship that will extend over the coming seasons.

A negotiation that took several months

The agreement was not finalized immediately. Colón and AIFIT held talks for several months until they reached the necessary conditions to move forward with the partnership.

During that period, other alternatives and proposals were also considered, but in the end, negotiations with AIFIT were successful and the parties reached a full agreement.

With all the main details now defined, the club is preparing to begin working with the new brand on planning the apparel its teams will wear.

The change will be especially significant for supporters, who usually look forward with excitement to the unveiling of each new jersey and the different official garments.

What will Colón’s new jersey be like?

One of the big questions now is what the designs AIFIT will prepare for Colón will look like.

The Sabalero’s traditional jersey has a strong identity tied to the red and black colors, so the new brand will have to work with those elements when developing the home kit.

There will also be anticipation around the alternate jerseys, training wear, and the rest of the official collection that will accompany the squads over the coming seasons.

For now, the designs have not yet been officially unveiled, so we will have to wait to find out what AIFIT’s proposal for its arrival at the club will be.

A new chapter for the Sabalero’s apparel

The agreement with AIFIT represents an important development within Colón’s institutional planning. The club will have a new official apparel brand and will begin a relationship that will last for the coming years.

For AIFIT, arriving at Colón means adding a club with a major following in Argentine football and continuing its expansion across the Latin American market.

So, Colón now has a new apparel brand: AIFIT will be responsible for dressing the Sabalero over the coming seasons. After months of negotiations, the agreement has been finalized, and attention will now turn to the first designs and when they will be officially unveiled.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.