New photos of PSG’s fifth kit for the 2025-26 season! | OneFootball

The first photos of a possible "fifth" jersey for Paris Saint-Germain are circulating, shared by @ElenPsg photo by @zacn0n0, with a release mentioned for March. Black, featuring an abstract visual and Qatar Airways sponsorship, it fits into a "drop" logic where the graphic identity also becomes a product.

This type of "fifth" jersey mainly tells an economic story: PSG is not just selling a match outfit, it is selling a cultural object. A highly detailed design, almost "artistic," allows it to reach beyond supporters: streetwear audience, collectors, impulse buyers, and international markets where the logo sometimes matters more than the weekend's opponent.

The choice of a strong visual (dominant black, marble/splatter-type patterns, visible Jordan branding) serves a simple strategy: create scarcity, provoke desire, and multiply purchase opportunities outside the traditional home/away/third releases. Expected result: more product rotation, higher perceived margin, and a reinforced "fashion" brand image.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.