Next sales hit for HSV: away shirt on course for a record | OneFootball

While the new home kit sparked quite a bit of controversy among HSV fans, the verdict on the away shirt was far clearer: supporters are absolutely loving the blue jersey.

HSV officially unveiled the kit only last Friday. Less than 48 hours later, it was already becoming apparent that demand would exceed expectations. After around a day and a half, about 7,000 shirts had already been sold, almost matching the sales figures of the new home kit, which had been released two weeks earlier.

According to Mopo, the number of shirts sold had even risen to 10,000 by the start of this week. That gives the shirt a strong chance of becoming the most successful away kit in HSV history. For now, that record is still held by the pink jersey from the 2016/17 season.

Photo: IMAGO

Particularly remarkable: the blue shirt has already recorded the most successful sales launch of any away kit in the club’s history. Across all shirt variants – including home and special-edition kits – it is even HSV’s third-best launch of all time.

HSV kit a top seller at the season opening

The new shirt also got an extra boost last weekend at the Volkspark festival. Both the women’s and men’s teams wore the new away kit for the first time in their friendlies against Everton. In addition, Chief Financial Officer Eric Huwer and sporting director Kathleen Krüger presented the shirt publicly on stage. Coach Merlin Polzin even raved about the “unbelievably awesome kits.”

Economically, all of these measures paid off in full. According to information from Mopo, HSV generated more revenue from fan merchandise sales on Saturday than ever before at an official season-opening event. That is definitely something the club can build on.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.