Nike and PSG set for a new deal among football's biggest

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·13 July 2026

Nike and PSG set for a new deal among football's biggest

While Paris Saint-Germain and Nike, partners since 1989, already had a contract running until 2032 following the extension signed in 2019, L’Equipe reported this Monday that a new agreement has been reached. With an extension and a significant increase in value to boot.

“PSG will then have one of the most lucrative kit supplier deals in the world.”

Negotiations began shortly after PSG’s first Champions League triumph, at the end of the 2024-2025 season. Buoyed by that success, Nasser al-Khelaïfi asked his teams to renegotiate the contract binding the two parties until 2032 with Nike. According to our information, the reigning two-time European champions and the American brand have agreed to extend their collaboration by five seasons, taking it through to 2037. This extension comes with a significant financial increase. While it currently stands at around sixty million euros per year, the future deal will bring in about €100 million annually for the French champions. PSG will then have one of the most lucrative kit supplier deals in the world.”

Since the sports daily is particularly reliable when it comes to PSG’s various sponsors, we can be fairly confident that this announcement has not come out of nowhere. The deal is at least almost finalized, and it may even become official soon. It should be a very important contract for the Parisian club, with revenues rising very substantially. This further confirms its place among the world’s elite, both in terms of image and revenue. Essential factors for remaining there on the sporting side as well.

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Paris has moved up a level in that famous virtuous circle by winning the Champions League. A tremendous sporting success achieved through the proper development of every aspect of the club, and that should help it continue in that direction. PSG has further expanded its reach as a sports brand. Moreover, it is expected to retain its exclusivity in the partnership with Air Jordan. A point far from trivial internationally.

These elements confirm the excellent turn the club took in 2023. The directors managed to move away from a star-based project and ultimately generate even greater revenue thanks to a particularly well-liked team that inspires dreams.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.