Now it’s official: Gladbach to sell stadium naming rights from 2026 | OneFootball

For the first time in the club's history, Borussia Mönchengladbach is selling the naming rights to their stadium. The club officials announced this officially at a press conference on Tuesday afternoon.

Starting next season, the Borussia-Park will become the Ista-Borussia Park.

"We are convinced that we have found the perfect partner in ista for a naming partnership," said Guido Uhle, authorized officer at Borussia. It was particularly important to maintain the name Borussia-Park, which is used by all fans, as stated on the club's homepage.

22 years after moving into the new stadium, the Borussia-Park now has an additional name for the first time. The collaboration will last until at least 2031, and according to 'kicker' information, Gladbach will receive four to five million euros per year for the naming sponsorship in return.

What do you think of the new name? Inevitable or a complete no-go? Share your opinion in the comments.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

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