On Father's Day, Avaí auctions shirts players hand to fans | OneFootball

The “Passion for a Lifetime” campaign, carried out with Play For a Cause, puts the 11 jerseys worn against CRB, with an exclusive patch and autograph, up for auction starting at R$ 650

Avaí Futebol Clube and Play For a Cause are launching, this Tuesday (08/11), the “Passion for a Lifetime” campaign, a Father’s Day initiative that turns the match against CRB, in the Brazilian Série B Championship, into a memory shared across generations. At Ressacada Stadium, the players will take the field wearing a commemorative patch specially applied to the match jerseys. Right after kickoff, the 11 jerseys worn by the starting players will be available for bidding on the Play For a Cause platform, with a starting price of R$ 650 and the auction ending on the 26th.

What makes the initiative unique is what happens after the winning bid. Each winner will be able to return to Ressacada accompanied by their father or son to go behind the scenes at the club and receive the jersey directly from the player who wore it on the field. Instead of ending the experience with the item’s delivery, the campaign creates a second meeting between fan, family, and idol.

“Avaí is made up of stories that span generations. It is very special to see fathers and sons sharing the feeling of belonging to the club and keeping alive a tradition that is part of our identity. The campaign reinforces exactly that bond and turns a moment experienced at Ressacada into a memory that can stay with these families for a lifetime,” says Thiago Pravatto, marketing manager at Avaí Futebol Clube.

“Some passions need no explanation: they begin in childhood and span generations. Avaí is passed from father to son, from grandfather to grandson. What this campaign does is give shape to that. The jersey stops being just a match uniform and starts carrying the story of the one who taught and the one who learned what it means to be an Avaí supporter. And when the player himself hands that item to a father and son standing side by side, the memory that remains is worth more than the item itself,” says Gabriel Ramos, partnerships manager at Play For a Cause.

About Play For a CauseCreated in 2020, Play For a Cause uses sports and entertainment as tools for social transformation. In partnership with clubs, athletes, brands, sports competitions, and music festivals, the company connects fans with unique items or experiences, generating funds to support Brazilian social institutions. Since its foundation, Play For a Cause has already directed more than R$ 6 million to more than 130 institutions in 18 Brazilian states, directly impacting the lives of more than 50,000 families. In 2024, founders André Georges and Manuella Carvalho were recognized on the Forbes Under 30 list in the Social Entrepreneurship & Third Sector category.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.