Palmeiras announce Keeta as new digital sponsor until end of 2026

In partnership with

Nosso Palestra

·7 August 2026

Palmeiras announce Keeta as new digital sponsor until end of 2026

Palmeiras announced this Friday (07) Keeta as its new digital sponsor. The delivery platform, the international arm of Meituan, a global leader in the sector by number of orders and users, will stand alongside Verdão through the end of 2026, promoting exclusive initiatives aimed at fans during the Brazilian Championship.

The partnership includes activations on matchdays, promotional campaigns, exclusive content on the club’s official channels, and appearances in the programming of TV Palmeiras Sportingbet. In addition, Palmeiras fans will have access to special experiences and benefits that bring together the worlds of football and delivery.

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Palmeiras president Leila Pereira celebrated the arrival of the new sponsor and highlighted the importance of the partnership in strengthening the relationship between the club and its supporters.

It is a great pleasure to welcome Keeta as Palmeiras’ digital sponsor. We are certain that this partnership with a strong and innovative brand will provide even more meaningful benefits to our fans, reinforcing our strategy of building partnerships that generate value on and off the pitch.

According to the club, the partnership was built on values shared by both brands, such as strategy, teamwork, innovation, and the constant pursuit of the best experience for their audiences.

Keeta Marketing Director Rodrigo Farah emphasized the importance of Palmeiras’ fan base for the brand’s expansion in the country.

Palmeiras has one of the most passionate fan bases in the country, which makes this new partnership an extremely important move for Keeta. We want to develop exclusive experiences, content, and benefits that bring the brand even closer to Palmeiras fans throughout the season.

Present in Brazil since December 2025, Keeta already operates in 11 cities in the state of São Paulo, including the capital, municipalities in the metropolitan region, Santos, and São Vicente. The company uses technology and operational efficiency to connect consumers, restaurants, and partner couriers.

Launched in 2023, Keeta is the international operation of China’s Meituan, a global benchmark in the delivery segment. The platform serves around 800 million users per year and records an average of 80 million daily orders, in addition to operating in markets such as Hong Kong, Saudi Arabia, Qatar, Kuwait, the United Arab Emirates, and Bahrain.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.