Panini expands sticker collection to feature every club in WSL and WSL2 | OneFootball

Panini, in partnership with WSL Football, has unveiled the Barclays Women’s Super League Official Sticker Collection 2026, marking a major milestone for women’s football.

For the first time, the sticker album will include selected stickers from all 12 clubs in the Barclays Women’s Super League 2.

Celebrating the continuing success of the women’s game, Panini has expanded its 2026 album to 68 pages, which features 511 stickers to collect, including 66 stickers representing BWSL2.

The launch aligns with what promises to be one of the most exciting seasons yet in BWSL2, where three promotion places — two automatic and one via play-offs — are up for grabs. Charlton Athletic currently sit five points clear of Birmingham City and Bristol City, who sit in second and third respectively.

This comes as the WSL prepares to expand from 12 to 14 teams, providing the perfect moment for BWSL2 to be showcased in Panini’s collection.

Building on the brand’s recent EFL album — which included all 72 clubs — the updated Barclays WSL edition underscores Panini’s continued commitment to supporting the growth and visibility of football across all levels.

This year’s collection features Fresh Kicks, Pulse, Future Stars and Fan Fave stickers for every WSL team, along with Next Level players from both leagues. Fans will also find a nine-page section dedicated exclusively to BWSL2, plus QR codes that unlock deeper player insights.

Collectors can begin their journey with a starter pack, complete with a Barclays WSL album and five packets of stickers.

‘Something we know the fans will love’

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Katie Gritt, Head of Marketing of Sport at Panini, said: “To feature Barclays WSL2 clubs for the first time is a really proud moment, as we continue our commitment to growing the women’s game off the pitch. To celebrate the incredible talent across both leagues throughout the collection and to bring the magic of Panini to match days across all 24 clubs is a special moment for us, and something we know the fans will love!”

Chelsea and Lioness star Aggie Beever-Jones also shared her enthusiasm: “Panini sticker collections are iconic! I have fond memories of swapping stickers in the playground, and over the last couple of seasons, it’s been great to see the BWSL being recognised and the players deservedly championed.

“Having previously played in the BWSL2 with Bristol City, I know how competitive the league is and how much it has developed in recent years. It’s great to see Panini giving the league the recognition it deserves.”

Zarah Al-Kudcy, Chief Revenue Officer for WSL Football, highlighted the significance of including both leagues: “Since the launch of the first Panini sticker album in 2023, we know how highly anticipated the annual collection is for fans, clubs and players. As we are the only country in the world to have two fully professional women’s leagues, ensuring both the Barclays WSL and Barclays WSL2 were visible in the new collection was essential.

“Making this happen is a testament to Panini’s commitment to growing the game, and we are excited for fans to get their hands on it.”

The 2026 collection represents a major step forward for visibility of women’s football across all levels.

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