Piqué pokes fun at Arbeloa with cheeky Madrid billboard for Kings League | OneFootball

A giant Kings League billboard in central Madrid has rekindled Gerard Piqué’s running spat with Álvaro Arbeloa, sparking debate and laughter online.

According to Superdeporte, the former Barcelona defender used the new season launch to deliver a pointed nod at the ex Real Madrid full-back, echoing his old line that Arbeloa was an acquaintance, not a friend.

The banner reads “No somos tan CONOcidos”, with CONO highlighted in a different colour. Fans quickly linked it to past jokes that dubbed Arbeloa “cono”, a jibe at his performances.

What began years ago as traded barbs has been repurposed as marketing. The campaign aims to make noise before the Kings League’s new season, a competition Piqué created that blends football and spectacle.

Setting the advert in Madrid, a stronghold for Real Madrid supporters, adds a provocative edge that fits Piqué’s media playbook.

Images of the banner spread rapidly, drawing thousands of comments. Some hailed a witty stunt in keeping with the league’s irreverent tone, others reopened an old grievance.

It is not the first time Piqué has leaned on humour and provocation to promote the project, and this billboard seems built to go viral.

If the aim was attention ahead of the new season, he appears to have achieved it, with the phrase among the day’s most discussed among Spanish football fans within hours.

Source: Superdeporte