PSG set to unveil a special new kit for March | OneFootball

Paris Saint-Germain is about to further expand its collection of jerseys. According to La Source Parisienne, the Parisian club is preparing to release a black jersey called the "Night Edition", expected in early March. Inspired by Paris at nightfall and developed with Jordan Brand, this new kit will feature a unique printing technology.

At PSG, the release of a new jersey is no longer a rare event, but almost a regular occurrence. Between the home, away, third, fourth, special editions, and themed collaborations, the line is becoming blurred, even for the most dedicated supporters. This "Night Edition" is part of a now well-oiled strategy: multiplying offerings to attract a variety of audiences, at the risk of diluting the clarity of the range.

By piling up releases, the “jersey” loses some of its exceptional character and becomes just another collectible item. The storytelling—here, Paris by night—remains appealing, but the accumulation ends up muddling the message. PSG thus confirms its status as a global brand, more in tune with the pace of fashion than that of traditional football. A commercial success, to be sure, but one that sometimes leaves supporters wondering which jersey truly represents the current season.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.