PSG v OM: AI joins the commentary team for the Trophée des Champions

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·7 January 2026

PSG v OM: AI joins the commentary team for the Trophée des Champions

Paris Saint-Germain faces Olympique de Marseille this Thursday during the Trophée des Champions, a match broadcast on Ligue 1+. A unique feature: the French commentary will be translated live by artificial intelligence for the Italian audience, an innovation driven by LFP Media, as revealed by L’Équipe.

“This AI, which, besides translation, will be able to mimic the tone of voice of the French commentators”

“A first this Thursday for the Trophée des Champions. Broadcast on Ligue 1+, the clash between Paris-SG and Olympique de Marseille (at 7 PM) will see the match commentary simultaneously translated into Italian by artificial intelligence (AI) for the Italian subscribers of the LFP Media platform. Since last September 19, the professional football league's streaming service has been available by subscription in Italy (the Championship is also broadcast on Sky Sport). This AI was developed by the company CAMB.AI, based in Dubai, which, besides translation, will be able to mimic the tone of voice of the French commentators (Xavier Domergue and Benoît Cheyrou) for the match held at the Jaber Al-Ahmad International Stadium in Kuwait City.”

Testing artificial intelligence on a PSG/OM match is no trivial matter, and that's precisely where the discomfort arises. Translating live commentary by cloning the voice and intonations of the commentators, thanks to CAMB.AI technology, is less about playful innovation and more about the industrialization of sports narration. Under the guise of international accessibility, Ligue 1+ is experimenting with a production where emotion becomes a reproducible, modifiable, standardizable product.

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The line is thin between service provided and loss of authenticity. Commentary is no longer an immediate human reaction but a processed, recalibrated, reinjected flow. Ultimately, the question is not technological but editorial: if the voice, tone, and rhythm can be simulated, what still distinguishes a great match from optimized content like any other? Football may gain in reach, but it risks losing a part of its essence.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.