Report: Crystal Palace moving closer to signing £40m forward | OneFootball

Palace step up pursuit of Wolves striker

Crystal Palace are advancing in talks to sign Jorgen Strand Larsen from Wolves, with momentum building even though no formal bid has yet been lodged. That bid is expected, and the direction of travel is clear, according to Sky Sports.

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What stands out is Palace’s intent to proceed regardless of what unfolds with Jean Philippe Mateta. The club’s stance is firm, Mateta will only be sold if his £40m valuation is met, and Palace are comfortable carrying both forwards should circumstances allow. This is planning rather than reaction, a sign of ambition in a market that often punishes hesitation.

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Valuations shape negotiations

Wolves, for their part, also value Strand Larsen at £40m. Leeds remain interested and are expected to return with another offer before the deadline, adding competitive tension to proceedings. Palace know the landscape, they know the price, and they appear willing to test Wolves’ resolve.

Clear signals of intent

This is a deal framed by clarity on all sides. Palace want the player, Wolves want full value, and the coming days will determine whether intent converts into action.

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The message seems simple, Palace want to improve the squad, not dismantle it. Holding firm on a £40m valuation for Mateta while pursuing Strand Larsen suggests ambition rather than compromise.

Fans will like the idea of genuine competition up front. Too often in recent seasons, injuries or dips in form have left Palace short of options. Adding another striker with Premier League experience feels like smart squad building rather than a gamble.

There is also satisfaction in seeing Palace prepared to compete financially. Matching Wolves’ valuation and standing firm against outside interest from Leeds signals confidence in the club’s trajectory. Supporters will see this as a statement that Palace intend to push on, not simply tread water.

Whether the deal gets done or not, the intent matters. For fans, this feels like a club thinking ahead, backing its recruitment team, and refusing to be boxed into reactive decisions late in the window.