REWE & BVB: increased cooperation and contract extension | OneFootball

REWE and BVB have been working together since 2009. Through the REWE family block at SIGNAL IDUNA PARK, REWE has always targeted families with attractive ticket offers and various interactive activities. Even before the current season, the company had once again expanded its involvement with BVB and has since become the shirt sponsor and main partner of Borussia Dortmund’s women’s team. The next step in the partnership, which has been extended for five years, is now underway.

“We are delighted that REWE has gradually increased its already very sustainable commitment to BVB in recent years – this demonstrates the trust between both sides and the conviction that this alliance will not only formulate goals, but also achieve them. This is a meeting of two positive brands that are performance-oriented, dynamic and close to the people because they play a role in the everyday lives of countless families and have a sense of the importance of the home factor,” says Borussia Dortmund’s managing director Carsten Cramer.

“We have been a strong partner of Borussia Dortmund for 16 years – and we do so with complete conviction. The joint partnership stands for cohesion, passion and commitment, even beyond football. It has been part of our REWE history here in Dortmund for many years and we are proud to continue our journey together with Borussia,” adds Hanno Rieger, CEO of REWE Dortmund.

In the 2025/26 season, REWE will be featured on BVB's training kit, giving it visibility for the first team, the U23s and all youth teams. In future, REWE will also become BVB's food partner and, in addition to stadium bratwurst, will supply other products for Borussia Dortmund's event and catering division.

“Through our commitment, we are continuously expanding our presence in the Bundesliga and are delighted to be able to support and accompany Borussia Dortmund’s development in a decisive role in the coming years,” says Peter Maly, CEO of the REWE Group.

In addition to conventional partnership activities, REWE will also offer BVB fans very special opportunities to experience their beloved club from unique perspectives. Whether exclusive events, special fan activations or special offers – REWE brings Dortmund fans even closer to the action and enables them to enjoy unforgettable experiences.