Roma go digital at Olimpico, paper tickets scrapped to stop touts | OneFootball

Only QR code to enter the stadium: the Giallorossi club fully digitizes ticketing and declares war on the secondary market.

Rome, farewell to paper tickets: digital revolution at the Olimpico against scalping

For the past few weeks, to access the Stadio Olimpico, Giallorossi fans must use digital QR codes exclusively. Paper tickets and PDFs printed at home are no longer accepted. Your smartphone is enough to show the code at the entrance: a simple gesture that marks a watershed moment in the club’s ticketing management.

This decision is not only a step toward technological modernization, but also a precise strategic choice: effectively combating scalping and protecting true supporters.

A weapon against the secondary market

Behind total digitization lies a concrete battle. As reported by La Repubblica, Roma has decided to tackle head-on the problem of illegal ticket resales, a phenomenon that has harmed fans and the club for years.

The club, in collaboration with its supporter community, has activated a direct reporting system against those attempting to resell tickets on unauthorized platforms. In September alone, the club sent over 300 formal warnings to people found listing tickets in violation of the regulations.

A clear signal: the stadium must be a place of genuine passion, not speculation.

Digital tickets: security, traceability, and sustainability

The new digital system, in line with FIFA and UEFA standards, makes each ticket unique, traceable, and non-duplicable. The goal is twofold: ensure safety and protect the fan experience.

With the QR code linked to the purchaser’s profile, it is no longer possible to share or resell the ticket without authorization. A simple screenshot, which in the past could be used for scams or duplication, now has no value.

Beyond security, the choice also looks to environmental sustainability, completely eliminating paper use and reducing the ecological impact of matchdays at the stadium.

Official channels and tighter controls

Those who purchase through official channels — website, app, or the season-ticket platform — are guaranteed a valid ticket and an assured seat. Conversely, those who transfer or purchase tickets outside authorized circuits risk disciplinary sanctions and official warnings from the club.

A strict but necessary line, they explain in Trigoria, to preserve transparency and trust between the club and its fans. Roma wants to build an increasingly cohesive community, in which each ticket represents a personal, non-transferable right to experience the Giallorossi in the proper way.

A strategy for the future of fandom

The digital transformation of ticketing is only part of the plan with which Roma intends to innovate supporter management and improve the stadium experience. After introducing digital recognition for season tickets and the official app for services and direct communications, the club continues to invest in transparency, sustainability, and legality.

The QR code, symbol of this new era, thus becomes not only a technological tool, but a cultural manifesto: the tangible sign of a changing football, one that respects the rules and defends the value of belonging.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.