Santos land main sponsor with betting firm, figures revealed | OneFootball

Novibet will be the new main sponsor of Santos. The betting company will start displaying its brand on the most prominent spot of the black-and-white uniform starting this Thursday, in the match against Vasco, for the fourth round of the Brazilian Championship.

How much will Santos earn?

The contract signed between Santos and Novibet will last for three years. According to the agreement, the club will receive R$ 35 million in fixed monthly payments, but internal projections estimate the total amount could reach R$ 50 million. This is because the deal includes a series of variables that can increase revenue.

The main one is that Santos will be entitled to 25% of the activity generated by Santos fans on the Novibet platform. In other words, the more Santos fans register and are active on the betting site, the greater the financial return for the club—not based on the value of the bets themselves, but on the volume of participation by users linked to the Peixe.

Additionally, the agreement also includes a R$ 10 million bonus, conditional on meeting sports and marketing goals established between the parties.

Relief for the club's finances

Santos has been without a main sponsor since the beginning of the year, when 7K decided to terminate the contract that was valid until April 2027.

Since then, Peixe has played 12 matches this season without displaying any brand in the most prominent spot on the shirt.

Against Vasco, therefore, the Alvinegro Praiano will once again have a main sponsor. The match kicks off at Vila Belmiro at 7 p.m. (Brasília time).

Next Santos match

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.