Song swaps red for white and black in Santos FC's new kit detail | OneFootball

Santos FC will have a new visual feature on its kit, following a decision made on Tuesday (19). Canção, the official sponsor of Peixe, will begin using black and white in its branding on the shirt in every match.

The change was decided by GTF, the company responsible for the brand, one of Brazil’s leading references in convenient and frozen foods and a sponsor of the club since 2024. The contract between the parties runs until the end of 2026, marking the third consecutive year of the partnership with Santos FC.

Canção’s logo will continue to appear on the shoulder blade area of Santos’s kit, below the shoulders, in all competitions played by the professional men’s football team. “There is enormous respect for the history and identity of Santos FC. This shows the strength of the connection between sponsor and club,” said Marcelo Teixeira, president of Santos.

In addition to the first team squad, the partnership also includes the club’s male youth categories. The company maintains visibility initiatives across different properties, such as pitch-side boards, interview backdrops, social media activations, VIP boxes and merchandising materials distributed throughout Vila Belmiro.

“Neymar’s return to Santos FC naturally increased our brand’s visibility. We know the club’s great history and have tremendous respect for that journey, especially the legacy of the black and white colors. This update further strengthens our connection with Santos and its fans, bringing the brand closer to the club’s historic identity,” said Alessandro Guerra, GTF’s marketing manager.

(Photo: Disclosure/Santos FC)

About Canção

Canção was created to make Brazilian families’ meals much tastier and more nutritious. There are dozens of products developed according to the highest quality standards for every type of consumer, with a clear understanding of their real needs.

Part of the GTF group, one of Brazil’s largest producers and exporters of chicken meat, Canção carries in its history the quality and assurance of a brand that has been a benchmark in flavor and convenience for more than 30 years.

With products that combine the convenience and flavor Brazilians love and look for, Canção offers everything from IQF chicken cuts (individually quick frozen) to full lines of breaded products, ready meals, frozen vegetables and seafood.

A benchmark for quality, Canção also has a strong connection with sport. Since 2024, the brand has sponsored Santos FC, the traditional club from São Paulo state, and Maringá FC, the team from the company’s hometown. In addition, it is present in several VIP boxes at the country’s main stadiums, reinforcing its positioning and bringing its products and brand to attendees and fans.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.