Sunderland outline £200m turnover as owners set out investment plan to upgrade club | OneFootball

Sunderland have told supporters the club now generates £200m in turnover and that owners are preparing a major summer investment drive across the operation. According to Sunderland Echo, the figure reflects a global reach, up from £44m tied largely to a 30-mile radius.

The Black Cats finished seventh in their Premier League return under Regis Le Bris, sealing Europa League football. The ownership group, led by Kyril Louis-Dreyfus with Juan Sartori, set out plans to upgrade infrastructure in conjunction with Delaware.

Work will include refitting hospitality boxes, refurbishing any 30-year-old areas and expanding safe standing. Entry areas are due for eye-catching improvements and the academy is earmarked for significant funding. LED upgrades are intended to lift revenue as well as the matchday experience.

Club leaders said recent organisational changes were strategic, not reactive. They added that both the football department and the business will be prudently scaled over the summer and become a different organisation by then, while retaining close community links.

The mid-May Supporters’ Collective meeting was attended by interim chief executive Tom Burwell, director of football Florent Ghisolfi and senior staff including Paul Kingsmore, Georgi Rusev, Steve Wood, Emily Jewitt and Chris Waters. Fan groups present included the Branch Liaison Council, Red and White Army and the Senior Supporters Association, alongside individual supporters.

Source: Sunderland Echo