Super Bowl LX: huge numbers underline the power of the event | OneFootball

A study by SportsValeu once again shows why the Super Bowl is considered the biggest day event in the world. The NFL final, scheduled for next Sunday, involves billions of dollars and goes far beyond the game and the famous most expensive 30 seconds in global advertising.

This year's edition will be held at Levi’s Stadium in Santa Clara, California, with an expectation of over 100,000 tourists. The local economic impact is expected to reach about 400,000 room-nights, boosting hotels, commerce, and services in the region.

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Photo by CHRIS GRAYTHEN / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP

Recent data helps to measure this strength. In 2025, the Super Bowl in New Orleans generated a direct economic impact of $681 million and exceeded $1.2 billion in total, considering investments, job creation, and tax revenue.

During the broadcast, each 30-second ad spot reaches $8 million, with revenue exceeding $800 million. Meanwhile, American consumption to watch the game surpasses $20 billion, consolidating the Super Bowl as the largest sporting and commercial spectacle on the planet.

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