Football League World
·23 June 2026
Swansea City announce big off-pitch change and it's caused a reaction

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·23 June 2026

Swans fans are all saying the same thing about the groundbreaking news.
Swansea City are going somewhat under the radar this summer amid the influx of big clubs returning to the Championship, but that may well be the Welsh side's trump card.
The Swans enjoyed an encouraging season under Vitor Matos, finishing in 11th, and will have their eye on a play-off finish next term, with eighth place securing a place in the lottery.
Swansea already possess several talented players, including Zan Vipotnik, Josh Tymon and Lawrence Vigouroux, and if they can hold on to them, then they will be well-placed to improve next season.
Player recruitment is an area where the Jacks will be aiming to steal a march on their rivals, and they have now taken a significant step that will aid them in that department.

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With a host of clubs all chasing the same players, it pays to be creative when searching for talent in modern-day football, and Swansea have taken action amid the opening of the transfer window.
The Jacks have confirmed that they have entered a strategic partnership with player recruitment data specialists Jamestown Analytics.
In a club statement, the Swans acknowledged that they are already utilising a data-led approach in player recruitment but are continuously looking to improve how they operate.
Jamestown Analytics claim to be the world leader when it comes to player and head coach data analysis and can assist with player valuations, player recruitment, head coach recruitment and opposition team analysis.
Swansea have said that the partnership will sit alongside their recruitment processes to identify players that they want to bring to South Wales.
The club's sporting director, Ben Stevens, said: "From my initial conversations with the club, I was excited about the plans and this partnership is a big part of that.
"I have always been data-focused when it comes to decision-making, and so having access to this industry-leading system provides us with great opportunities for the future.”

What Swansea supporters will be interested in is which other clubs have used Jamestown Analytics and what to expect from the partnership.
Brighton are the English club most closely associated with the model, with the data specialists originating from the wider analytics ecosystem built around owner Tony Bloom.
The biggest success story involving the Seagulls involves the signing of Moises Caicedo, who was immense at the Amex Stadium before being sold to Chelsea for £115million.
Further afield, Como, who recently qualified for the Champions League for the first time in their history, have been using the data specialists as part of their climb in Italian football.
Royale Union Saint-Gilloise and Hearts have also utilised Jamestown Analytics, and now Swansea will be striving to gain an edge over their Championship rivals.
Understandably, Swans supporters familiar with the data specialists have been getting carried away with the announcement.
Even those who are unfamiliar with Jamestown Analytics are getting hyped after the overwhelmingly positive response within the fan base.
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